Service Pricing Guide

Version: 1.0
Last Updated: 2025-01-27
Owner: Sales
Status: Internal Reference

Overview

This document provides internal pricing guidelines for Zixly DevOps automation services. Use this as a reference for proposal development and client discussions.

Service Pricing Structure

1. DevOps infrastructure Platform Setup & Configuration

Base Investment: $2,500 - $5,000 (one-time) Timeline: 1-2 weeks

Pricing Factors:

• Infrastructure complexity
• Security requirements
• Backup configuration needs
• User account setup

Standard Package Includes:

• DevOps infrastructure instance setup
• Security hardening
• Backup system configuration
• User management setup
• Basic monitoring
• 30-day support

2. Custom Workflow Development

Hourly Rate: $150 - $250/hour Typical Ranges:

• Simple workflow: 20-30 hours ($3,000 - $7,500)
• Medium workflow: 40-60 hours ($6,000 - $15,000)
• Complex workflow: 80-120 hours ($12,000 - $30,000)

Pricing Factors:

• Workflow complexity
• Integration requirements
• Custom code development
• Testing and validation needs

3. Integration Services

Per Integration: $500 - $2,000 Timeline: 1-2 weeks per integration

Pricing Factors:

• API complexity
• Authentication requirements
• Data transformation needs
• Error handling requirements

Standard Integration Includes:

• OAuth setup and configuration
• API connection testing
• Data mapping and validation
• Error handling setup
• Documentation

4. Monthly Management & Support

Retainer Options:

• Basic: $500 - $1,000/month
• Standard: $1,000 - $1,500/month
• Premium: $1,500 - $2,000/month

Included Services:

• Platform monitoring
• Performance optimization
• Issue resolution
• New workflow development
• User support

5. Stack Expansion Services

Per Tool: $5,000 - $25,000 Timeline: 2-6 weeks per tool

Pricing by Tool Complexity:

• Low Complexity: $5,000 - $10,000
  • Nextcloud, Chatwoot, Outline, Plane
• Medium Complexity: $10,000 - $15,000
  • Metabase, Mautic, Invoice Ninja
• High Complexity: $15,000 - $25,000
  • ERPNext, Medusa, Ollama

Service Packages

Starter Package

Target: Small businesses (1-10 employees) Investment: $3,500 - $5,000 Timeline: 2-4 weeks

Includes:

• DevOps infrastructure platform setup
• 3-5 basic workflows
• 1 integration (Xero or CRM)
• Basic training
• 30-day support

Professional Package

Target: Growing businesses (10-50 employees) Investment: $7,500 - $12,000 Timeline: 4-8 weeks

Includes:

• DevOps infrastructure platform setup
• 5-10 custom workflows
• 2-3 integrations
• Advanced training
• 3 months support
• Optional monthly management

Enterprise Package

Target: Established businesses (50+ employees) Investment: $15,000 - $30,000 Timeline: 8-16 weeks

Includes:

• DevOps infrastructure platform setup
• Unlimited workflows
• Multiple integrations
• Full stack expansion
• Comprehensive training
• 6 months support
• Monthly management included

Pricing Guidelines

Hourly Rates

• Senior Consultant: $200 - $250/hour
• Technical Specialist: $150 - $200/hour
• Junior Developer: $100 - $150/hour

Project-Based Pricing

• Simple Projects: $2,500 - $5,000
• Medium Projects: $5,000 - $12,000
• Complex Projects: $12,000 - $25,000
• Enterprise Projects: $25,000+

Retainer Pricing

• Basic Management: $500 - $1,000/month
• Standard Management: $1,000 - $1,500/month
• Premium Management: $1,500 - $2,000/month

Cost Factors

Complexity Factors

• Legacy System Integration: +20-50% time
• Custom API Development: +30-60% time
• Complex Data Transformations: +25-40% time
• Security Requirements: +15-30% time

Business Factors

• Unclear Requirements: +20-40% time
• Multiple Stakeholders: +15-25% time
• Change Requests: +10-30% time
• User Adoption Issues: +10-20% time

Geographic Factors

• Brisbane/SEQ: Standard rates
• Remote (Australia): +10-20% travel costs
• International: Not currently offered

Proposal Development

Discovery Phase (Free)

• Initial consultation: 30-60 minutes
• Business process review
• Technical assessment
• Service recommendations

Technical Assessment

• Duration: 2-4 hours
• Investment: $300 - $600 (credited to project)
• Activities: System analysis, integration planning

Proposal Components

• Service scope and deliverables
• Timeline and milestones
• Investment breakdown
• Terms and conditions
• Success metrics

Competitive Positioning

vs. DIY Implementation

• Time Savings: 3-6 months vs. 1-2 weeks
• Risk Reduction: Professional setup vs. trial and error
• Support: Ongoing assistance vs. self-reliance

vs. Other Service Providers

• Local Expertise: Brisbane-based vs. remote
• Platform Ownership: Client-owned vs. vendor-dependent
• Flexible Engagement: Project-based vs. long-term contracts

vs. SaaS Alternatives

• No Vendor Lock-in: Own your platform vs. SaaS dependency
• Unlimited Scale: No per-task fees vs. usage-based pricing
• Custom Development: Full control vs. limited customization

Pricing Strategy

Value-Based Pricing

• Focus on business value delivered
• Time savings and cost reduction
• Process efficiency improvements
• Competitive advantage gained

Competitive Pricing

• Position against DIY costs
• Compare to SaaS alternatives
• Highlight local expertise
• Emphasize platform ownership

Flexible Engagement

• Project-based or ongoing
• Mix and match services
• Scale up or down
• No long-term contracts

Payment Terms

Standard Terms

• 50% deposit upon agreement
• 50% upon project completion
• Net 30 days for ongoing services

Payment Methods

• Bank transfer (preferred)
• Credit card (smaller projects)
• Invoice with payment terms

Retainer Billing

• Monthly in advance
• Quarterly discounts available
• Annual contracts preferred

Success Metrics

Financial Metrics

• Average project value
• Revenue per client
• Gross profit margin
• Client lifetime value

Operational Metrics

• Project delivery time
• Client satisfaction
• Referral rate
• Retention rate

Quality Metrics

• On-time delivery rate
• Scope change frequency
• Client satisfaction score
• Support ticket resolution time

Document Version: 1.0
Last Updated: 2025-01-27
Owner: Zixly Service Delivery
Review Cycle: Quarterly